About Intellaprice Restaurant Pricing Advisors
Leslie Kerr founded Intellaprice to meet restaurants' needs for pricing support. While building Dunkin' Donuts' pricing capability, she realized that no firm specialized in this area. Intellaprice is the cost-efficient solution for companies seeking to grow profit through pricing. She works with clients including Applebee’s, Baskin-Robbins, Dunkin’ Donuts, McDonald’s, Quiznos Sub, and Red Lobster.
Working on the Dunkin’ Donuts and Baskin-Robbins brands, Leslie held roles in pricing, strategy, finance, and brand management. Her projects included automating tools to evaluate and improve franchisee profitability, from strategy through implementation. Her experience also includes roles in operations at PepsiCo Food Systems, and in finance for Disney Consumer Products. It was in Coopers and Lybrand’s Compensation Consulting practice that she gained her pricing and research foundation.
Leslie earned her bachelor’s degree in marketing and entrepreneurial management from the Wharton School and her MBA at Duke University’s Fuqua School of Business. Her career spans over 20 years of consulting, pricing, and restaurant experience. She has lectured on pricing at the Fuqua School and at the National Restaurant Association Show. She is often quoted in such publications as Nation’s Restaurant News and Restaurants & Institutions.