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price increase

price increase

Pricing Panic

March 24, 2011

One quarter into the year, it seems that the optimistic notes that January brought with it are a thing of the past, and restaurant reality has set in. Operators are extremely concerned about the double whammy of rising fuel costs combined with increasing commodity costs. Add in the earthquake and tsunami in Japan and it's a triple whammy. So what's an operator to do? If the murmurings I hear are any indication, pricing analysis is now on the front burner for many restaurant operators. While that's not the only option available, it seems that it's one of the most popular.

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