Team

Leslie Kerr

Leslie Kerr founded Intellaprice to meet restaurants' needs for pricing support. While building Dunkin' Donuts' pricing capability, she realized that no firm specialized in this area. Intellaprice is the cost-efficient solution for companies seeking to grow profit through pricing.

Working on the Dunkin’ Donuts and Baskin-Robbins brands, Leslie held roles in pricing, strategy, finance, and brand management. Her projects included automating tools to improve franchisee profitability, from strategy through implementation. Her experience also includes roles in operations at PepsiCo Food Systems, and in finance for Disney Consumer Products. She gained her pricing and research foundation in Coopers and Lybrand’s Compensation Consulting practice.

Leslie earned her bachelor’s degree in marketing and entrepreneurial management from the Wharton School and her MBA at Duke University’s Fuqua School of Business. She has spoken on pricing at National Restaurant Association Show and DineAmerica conference and is often quoted in Nation’s Restaurant News and QSR Magazine.

Project Managers

We assign a dedicated project manager to each engagement we conduct. Project managers handle every aspect of a pricing study, from designating survey samples, to staffing our field researchers, to database design and building. Once we have all data in hand, project managers manage a quality review that ensures data accuracy, and finalize client reports.

Research Team

Our field research team gathers data in the U.S and abroad. Our researchers are skilled at gathering sensitive and elusive information from retailers, restaurants, malls, and bars. We have built strong relationships with our researchers, and have worked with many since our inception. We continue to expand our team as new projects in new markets require recruiting.