Our Story

Intellaprice has helped restaurant operators grow profit since 2004. We were the first company to exclusively support restaurants in pricing.

When our founder, Leslie Kerr, built Dunkin’ Donuts’ pricing capability, there was nowhere to turn for support. Plenty of firms dabbled in pricing research, but they focused on retail rather than restaurants. And they didn’t present data in a way that made sense for operators or franchisees. After developing programs for such a large, franchised restaurant system, Leslie knew that other restaurants could benefit from the same specialized support.  Intellaprice was the solution to this need.

We are still the only company dedicated to assisting restaurants build profit through a robust pricing program. We are proud of the work we’ve done with our clients and would welcome the opportunity to help your restaurant brand.